Innovative Product Launches Campagnolo recently launched a more affordable version of their Super Record Wireless groupset, a high accuracy HPPM power meter, and the HPPM chainset - presenting sales opportunities for retailers interested in offering cutting-edge cycling components to customers.

Brand Prestige and Recognition As one of cycling's most famous brands, Campagnolo's foray into power meters with class-leading accuracy has generated significant buzz. Leveraging the brand's prestige can be advantageous for sales professionals targeting customers seeking premium, top-tier cycling equipment.

Diversified Product Portfolio Campagnolo's launch of power meters for road bikes and its first spider-based power meter, the HPPM Power Meter, demonstrates a commitment to product diversification. This opens up sales avenues for retailers looking to cater to a wider range of cycling enthusiasts.

Strategic Pricing Strategies With the introduction of a power meter priced at £2k, Campagnolo is providing options for customers across different price points. Sales professionals can capitalize on this by targeting diverse customer segments seeking premium products as well as those looking for more affordable alternatives.

Market Differentiation Campagnolo's focus on elevating the biking experience through imaginative technology sets them apart in the market. This unique selling proposition can be emphasized by sales teams to position Campagnolo as a brand that offers innovative solutions and superior riding experiences.