Market Focus Target providers in home health, skilled nursing facilities, assisted living facilities, and durable medical equipment sectors across Maryland and expanded admitted markets (Florida, Pennsylvania, South Carolina, Tennessee, Virginia, West Virginia, DC) to align sales outreach with Campmed's core underwriting appetite.

Policy Suite Leverage opportunities in general and professional liability as well as product liability for healthcare service providers and manufacturers; tailor cross-sell messaging to facilities seeking comprehensive liability coverage and risk transfer solutions.

Growth Signals With revenue in the mid tens of millions and a lean employee base, emphasize scalable coverage and fast service to attract small to mid-sized healthcare risk pools looking for nimble underwriting and responsive claims handling.

Competitive Positioning Position Campmed as a specialized regional insurer with admitted status in multiple states, highlighting risk management support and localized expertise to compete against larger national carriers in the healthcare liability space.

Engagement levers Prioritize outreach to C-suite and risk managers at target facilities and suppliers, offering case studies, loss prevention resources, and streamlined policy issuance to improve conversion and retention in a competitive market.