Donor and Wayfinding CMHR is developing an integrated museum wayfinding and donor recognition system in partnership with Nicolson Associates, signaling openness to donor management, sponsorship integration, and enhanced visitor navigation. This presents opportunities to offer CRM/data integration, digital donor walls, sponsorship tracking, and analytics to demonstrate philanthropic impact.
Accessibility Partnerships With Peter Tonge Consulting spearheading an Accessibility Assembly to shape sensory-friendly spaces, CMHR prioritizes universal accessibility. This creates demand for accessibility consulting, assistive technologies, captioning, audio description, tactile interactive exhibits, and staff training to monetize inclusive experiences.
Event Sponsorship Potential CMHR regularly partners for cultural and fundraising events (Folklorama, Rosé Soirée, LGBT Purge exhibition) and hosts distinctive experiences within the museum. This provides opportunities to offer event production services, sponsorship packages, AV and staging, branded experiences, and co branded marketing opportunities with local partners and sponsors.
Digital Marketing Opportunities Current tech usage includes DoubleClick Floodlight, TikTok, Zoom, and Microsoft tools, indicating readiness for digital marketing services, analytics, and content production. Potential offerings include marketing technology audits, data driven campaigns, social video production, and ongoing digital engagement packages for audience growth and donor cultivation.
Education and Tourism Located in Winnipeg at The Forks and active in cultural partnerships, CMHR can partner with schools, universities, and tourism bodies for field trips, educational programs, and touring exhibitions. Potential revenue streams include educational programs, content licensing, and co branded tours with local tourism operators.