Membership Engagement With a large membership base of 15,000 physiotherapists and related professionals, there are significant opportunities to offer tailored continuing education, technology tools, and membership platform enhancements that increase engagement and value.

Digital and Telehealth Expansion The recent launch of telehealth services and partnerships with telehealth platforms like Physitrack indicate an openness to innovative healthcare delivery. This presents opportunities to provide advanced telehealth solutions, remote patient monitoring, and virtual care tools.

Event and Conference Growth The upcoming CPA Congress 2026 in Halifax demonstrates ongoing commitment to professional development. There are potential sales prospects in event technology, registration platforms, exhibitor solutions, and conference management services for future events.

Technology Adoption The association’s tech stack includes WordPress, Microsoft 365, and tracking tools like Google Tag Manager, indicating a digital-first approach. Opportunities exist to offer enterprise collaboration tools, website optimization, and data analytics services to enhance their online presence.

Market Reach and Financial Growth Generating between 1 million and 10 million USD in revenue with a focus on health and rehabilitation, the CPA represents a mid-sized organization with potential to expand service offerings like remote patient monitoring, healthcare marketing, and digital patient engagement solutions to grow revenue streams.