Sustainability edge As a B Corp with a dedicated Sustainability and ESG service launched in 2024, Canela offers a compelling cross-sell opportunity to brands prioritizing ESG storytelling, purpose-led campaigns, and ethical communications across technology, internet, and lifestyle sectors.

Growth markets With offices in Barcelona and Madrid and a focus on international brands, Canela can be positioned to support cross-border expansion PR needs for both European and global tech and lifestyle brands seeking localized yet scalable campaigns.

Tech sectorStrong Specialization in technology, internet, and lifestyle sectors, combined with a full suite of services from strategic consultancy to digital strategy, creates upsell potential for integrated campaigns, product launches, and crisis management for tech clients undergoing rapid growth.

Impact credentials Recent recognition for Stop Working for Change and gender equality initiatives can be leveraged to attract brands with DEI commitments, offering narrative development, thought leadership, and ESG reporting support to strengthen their public reputation.

Financial scale Revenue in the mid to high hundreds of millions range and a mid-sized employee base suggest opportunities to propose expanded retainer structures, multi-region campaigns, and larger digital overhauls to mid-market and enterprise clients seeking stable agency partners.