Strategic Partnerships Canela Media has ongoing and recent partnerships with LiveRamp, KERV.ai, and Coca-Cola, signaling openness to data collaboration, AI-enabled advertising, and major brand campaigns. Use these signals to position integrated data-driven and cross-channel solutions that enhance targeting for Hispanic audiences.

Cultural Targeting With Canela.TV and Canela Audience Solutions focused on U.S. Hispanic audiences and Spanish-language collaborations, propose branded content, multilingual creative, and culturally resonant campaigns that leverage Canela’s ecosystem to improve engagement and ROI for multicultural brands.

Expansion & Growth Recent leadership changes and product expansions, including the launch of Zully and a new in-app rewards program, indicate scaling activity and new mobile-first experiences. Explore opportunities around app-based advertising formats, vertical content sponsorships, and app-native monetization for advertisers seeking mobile-first reach.

Data-Driven Advertising As an OTT-first data product with proprietary targeting data, Canela offers precise audience segments for Hispanic consumers. Propose data-driven packages, measurement partnerships, and premium inventory access via Canela’s ecosystem and premium OTT partners to enhance campaign performance.

Enterprise Readiness Strategic partnerships with major platforms and technology stacks (The Trade Desk, AWS, LiveRamp, SAP, etc.) and a revenue-focused leadership shift suggest a scalable sales motion. Position enterprise-grade solutions, integrated tech stack compatibility, and joint go-to-market programs to win mid-to-large brand advertisers.