Expansion opportunities Cannabis NB operates 20 stores across New Brunswick with a recent expansion into the United Kingdom (Hanwell) and ongoing store growth indicating potential for cross-sell of new product lines and private label opportunities through partnerships or co-branding with national/international suppliers.

Holiday engagement The 2025 Holiday Countdown Calendar demonstrates a focus on consumer engagement and seasonal promotion. There is opportunity to propose exclusive limited-edition SKUs, bundles, or experiential marketing collaborations to boost foot traffic and online orders during peak shopping periods.

Private retail channel The launch of Cannabis NB’s private retail channel suggests openness to wholesale or white-label partnerships. Sales teams can explore supplying private retailers or branded product ranges, expanding distribution beyond company-owned stores.

Financial upside Strong quarterly performance with notable net income and solid product sales implies budget for partnerships, promotional programs, and vendor-funded marketing. Propose co-op advertising, volume discounts, and incentive-driven promotions to accelerate category growth.

Product portfolio Diverse product lineup including flower, extracts, concentrates, beverages, and accessories indicates cross-category cross-sell potential. Recommend bundled assortments, category expansion (beverages, accessories), and supplier collaborations to optimize margin and meet consumer demand at both in-store and online channels.