Family and youth focus Target tourism and activity bundles that appeal to families and youth groups, highlighting all-inclusive camping trips, kid-friendly cookouts, and wildlife experiences on the Peace River to drive higher per-visitor spend.

Pet friendly pitch Position as a premier pet-friendly paddling destination with offerings like day dog sitting and dog-friendly campsites to differentiate from competitors and capture the growing market of travelers with pets.

Year-round outdoor demand Leverage the destination’s year-round operation for seasonal campaigns, loyalty programs, and multi-day itineraries, emphasizing flexibility for various weather conditions and wildlife viewing opportunities.

Diversified services Cross-sell services such as campsite concierge, catering, gear delivery, and exclusive riverfront camping sites to increase average order value and create premium experiences.

Scalable tech and data Utilize existing tech stack (iCIMS, analytics tools, and website platforms) to optimize lead capture from family and group segments, tailor marketing campaigns, and align sales outreach with customer journey milestones.