CSR Partnership Canon Australia has established a Corporate Social Responsibility partnership with The Smith Family, a prominent children's education charity. This initiative showcases the company's commitment to social responsibility and presents an opportunity for collaborative marketing and community engagement efforts.

Product Innovation Canon Australia's recent launch of new products like telephoto lenses, multi-camera control apps, and firmware updates for cameras presents a prime opportunity for targeted sales campaigns. Leveraging these innovative offerings can attract both existing and new customers seeking advanced imaging solutions.

RF Lens Series The introduction of the new RF lens series by Canon Australia opens doors for sales representatives to promote these lenses to content creators seeking enhanced capabilities. Highlighting the range of features and benefits of these lenses can drive sales and strengthen customer loyalty.

Digital Presence With Canon Australia's active presence on various digital platforms like Twitter, Facebook, and YouTube for both consumer imaging and business solutions, sales teams can leverage these channels for targeted outreach. Engaging with the audience through these platforms can help in lead generation and brand visibility.

Market Expansion The launch of the imagePROGRAF TM series by Canon Australia signifies a strategic move towards expanding its product portfolio. Sales professionals can capitalize on this expansion opportunity by positioning the new series to cater to diverse customer needs and preferences, thereby driving sales growth.