Canstar
Financial ServicesAustralia51-200 Employees
Canstar is Australia’s biggest financial comparison site*, comparing more brands than any other. Our purpose is to simplify the world of finance and help consumers confidently find the right product for them. We’ve been working hard on this for some time. In fact, we were one of the original comparison services in Australia having started up in 1992 as a privately-owned financial research agency. Today, we are one of Australia’s fastest growing digital businesses, with over 2 million Australians visiting our sites each year, and 4 in 5 people recognising the Canstar logo. Customers who visit our site are able to compare 820 brands across more than 30 different finance categories*, including banking, insurance and superannuation. We understand that people don’t always love managing their finances, but we do. That’s why our team collects, analyses and researches thousands of finance products to develop our expert value-based, not just price based, Star Ratings and Awards. We’ve also recently launched Customer Satisfaction Awards to add a consumer perspective to the comparison equation. In 2010, we expanded our services and launched Canstar Blue to provide customer satisfaction research and ratings for over 1,800 brands across more than 300 different consumer products and services including energy, telco. We engage respected professional market research companies to ask consumers about their personal brand experiences. With a strong focus on product and service excellence, our aim is to act as the real voice of the consumer (based on quantitative research). Whilst our rating models differ between Canstar and Canstar Blue, we exist to help customers confidently choose the right product for them irrespective of whether it is a home loan, a super fund or an energy plan. In 2021, we welcomed fellow financial comparison site, RateCity (RateCity.com.au) to the Canstar Group. *See Canstar.com.au/biggest-original for more details.
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