Insights

Strong Market Presence Canstar boasts over 2 million annual visitors and widespread recognition among Australians, indicating a highly engaged user base receptive to financial product comparisons, offering significant opportunities for targeted marketing and partnership collaborations.

Diverse Service Portfolio With comparisons across more than 30 financial categories including loans, insurances, and superannuation, there is potential to upsell or cross-sell additional financial products and services to existing users seeking comprehensive financial solutions.

Expanding Consumer Trust Recent addition of Customer Satisfaction Awards and a focus on consumer-centric ratings demonstrate Canstar’s commitment to credibility and influence, creating opportunities for brands aiming to enhance trust and reputation through partnerships or sponsorships.

Technological Infrastructure Utilization of advanced tools like NetSuite ERP, social media integrations, and data-driven research models suggest a modern, scalable platform suitable for delivering customized financial insights and targeted advertising solutions.

Growth through Acquisitions Acquisition of RateCity in 2021 indicates a strategic move towards consolidating market share in financial comparison space, providing opportunities for joint marketing efforts and expanded reach to diverse customer segments.

Similar companies to Canstar

Canstar Tech Stack

Canstar uses 8 technology products and services including DoubleClick for Publishers (DFP), Social Snowball, Atlassian, and more. Explore Canstar's tech stack below.

  • DoubleClick for Publishers (DFP)
    Advertising
  • Social Snowball
    Affiliate Advertising Networks
  • Atlassian
    Application Development & Management
  • Canva
    Audio, Video, Graphics
  • NetSuite ERP
    Enterprise Resource Planning
  • HTML
    Programming Languages
  • Quantcast
    System Analytics & Monitoring
  • CSS
    Web Tools And Plugins

Media & News

Canstar's Email Address Formats

Canstar uses at least 1 format(s):
Canstar Email FormatsExamplePercentage
First.Last@canstar.com.auJohn.Doe@canstar.com.au
77%
Last@canstar.com.auDoe@canstar.com.au
19%
First.Middle@canstar.com.auJohn.Michael@canstar.com.au
3%
FirstL@canstar.com.auJohnD@canstar.com.au
1%

Frequently Asked Questions

Where is Canstar's headquarters located?

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Canstar's main headquarters is located at Australia. The company has employees across 5 continents, including OceaniaNorth AmericaAfrica.

What is Canstar's phone number?

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You can contact Canstar's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Canstar's stock symbol?

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Canstar is a publicly traded company; the company's stock symbol is ROX.V.

What is Canstar's official website and social media links?

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Canstar's official website is canstar.com.au and has social profiles on LinkedIn.

What is Canstar's SIC code NAICS code?

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Canstar's SIC code is 6211 - Security Brokers, Dealers, and Flotation Companies NAICS code is 52 - Finance and Insurance.

How many employees does Canstar have currently?

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As of March 2026, Canstar has approximately 199 employees across 5 continents, including OceaniaNorth AmericaAfrica. Key team members include Coo: L. C.Chief Revenue Officer (cro): J. W.Chief Financial Officer: C. M.. Explore Canstar's employee directory with LeadIQ.

What industry does Canstar belong to?

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Canstar operates in the Financial Services industry.

What technology does Canstar use?

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Canstar's tech stack includes DoubleClick for Publishers (DFP)Social SnowballAtlassianCanvaNetSuite ERPHTMLQuantcastCSS.

What is Canstar's email format?

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Canstar's email format typically follows the pattern of First.Last@canstar.com.au. Find more Canstar email formats with LeadIQ.

When was Canstar founded?

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Canstar was founded in 1992.

Canstar

Financial ServicesAustralia51-200 Employees

Canstar is an Australian financial comparison site. Our purpose is to simplify the world of finance and help consumers confidently find the right product for them on loans, insurances, super and more. 

We’ve been working hard on this for some time. In fact, we were one of the original comparison services in Australia having started up in 1992 as a privately-owned financial research agency. Today, we are one of Australia’s fastest growing digital businesses, with over 2 million Australians visiting our sites each year, and 4 in 5 people recognising the Canstar logo.

Customers who visit our site are able to compare more than 30 different finance categories, including banking, insurance and superannuation. We understand that people don’t always love managing their finances, but we do. That’s why our team collects, analyses and researches thousands of finance products to develop our expert value-based, not just price based, Star Ratings and Awards. We’ve also recently launched Customer Satisfaction Awards to add a consumer perspective to the comparison equation. 

In 2010, we expanded our services and launched Canstar Blue to provide customer satisfaction research and ratings for consumer products and services including energy, telco and consumer goods. We engage respected professional market research companies to ask consumers about their personal brand experiences. With a strong focus on product and service excellence, our aim is to act as the real voice of the consumer (based on quantitative research). 

Whilst our rating models differ between Canstar and Canstar Blue, we exist to help customers confidently choose the right product for them irrespective of whether it is a home loan, a super fund or an energy plan.

In 2021, we welcomed fellow financial comparison site, RateCity (RateCity.com.au) to the Canstar Group.

Section iconCompany Overview

Headquarters
Australia
Phone number
SIC Code
6211 - Security Brokers, Dealers, and Flotation Companies
Stock Symbol
ROX.V
NAICS Code
52 - Finance and Insurance
Founded
1992
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Canstar's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Canstar's revenue is estimated to be in the range of $25M$50M

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