CAP Beauty Email Format
Wellness and Fitness ServicesNew York, United States11-50 Employees
CAP Beauty operates a wellness-focused retail concept in New York that curates natural beauty products. The store emphasizes an edited, design-forward environment where customers can learn through in-store treatments, testing, and conversation, and it runs with a small team. The founders, Kerrilynn Pamer and Cindy DiPrima, bring backgrounds in style and editorial work, shaping a shop that merges wellness with refined living. The company serves shoppers seeking healthful, natural brands within a boutique setting, offering education and a destination to discover new products. Based in New York and founded by friends with a long history in fashion and publishing, CAP Beauty has evolved since its early West Village presence and has pursued partnerships to broaden its offerings, including a 2023 collaboration with Spring & Mulberry and a nutrition-focused column launched in 2018.