Expanding Distribution Network Capital City Beverage recently partnered with Fertile Ground Beer Co., indicating a strategic expansion into craft brewery distributions within the Jackson area, presenting opportunities to introduce new craft beer brands to a broader customer base.

Regional Focus Operating primarily in Jackson and Greenwood, Mississippi, the company’s regional focus allows for targeted marketing and tailored sales strategies to capitalize on local craft brewing trends and consumer preferences.

Mid-Size Market Presence With annual revenues between 10 million and 25 million and a workforce of up to 200 employees, Capital City Beverage is well-positioned as a mid-sized distributor, enabling personalized service and flexible contract opportunities for suppliers looking to grow regionally.

Opportunities with Craft Brands The recent partnership with a new craft brewery suggests a willingness to diversify offerings; engaging with emerging local craft brands could unlock new sales opportunities and strengthen competitive positioning in the craft segment.

Technology Utilization The use of digital tools like Google Tag Manager and social media platforms indicates an active digital presence, which can be leveraged for targeted marketing campaigns and data-driven outreach to increase brand engagement and sales.