Capital City/Lake Murray Country Email Format
HospitalitySouth Carolina, United States2-10 Employees
Capital City/Lake Murray Country Regional Tourism Board is a 501(c)(6) organization based in Columbia, South Carolina, that promotes tourism and economic development. It coordinates initiatives across Lexington, Newberry, Richland, and Saluda Counties and their municipalities. As a member of the South Carolina Association of Tourism Regions, it operates within a network of 11 regional organizations dedicated to statewide tourism promotion. The organization targets visitors and local municipalities, aiming to attract travelers and support local hospitality activity to boost tourism revenue and economic impact. A notable recent development is the March 2024 launch of the Carolina Grits branding identity to support its marketing efforts.