Strong Market Presence Capital Equipment & Handling has established a reputable presence in Southern Wisconsin and Northern Illinois since 1984, with recognized excellence in forklift distribution and customer satisfaction, indicating reliable brand loyalty and repeat business opportunities.

Award-Winning Performance Being a multiple-time recipient of the Unicarriers Presidents Club Award highlights their top-tier performance in equipment sales and aftermarket services, suggesting a solid customer support network and potential for upselling additional equipment or services.

Diverse Equipment Portfolio The company offers a broad range of material handling and warehouse equipment including forklifts, aerial lifts, sweepers, scrubbers, and mezzanines, presenting cross-selling opportunities across multiple product lines to current and prospective clients.

Growing Revenue Range With annual revenues estimated between $10 million and $25 million, the company is a medium-sized player poised for expansion, potentially receptive to new product introductions or upgraded service packages that complement their existing offerings.

Technology Utilization Leveraging modern web and analytics tools like WordPress, Google Analytics, and SEO strategies suggests they prioritize digital presence and data-driven customer insights, opening avenues for targeted marketing and online engagement initiatives to generate new sales leads.