Strong Market Position Capital Equipment & Handling has established itself as a leading provider of material handling equipment in Southern Wisconsin and Northern Illinois, with a consistent track record of high customer satisfaction and recognition as a top distributor for UniCarriers across North America.

Diverse Equipment Portfolio The company's extensive range includes forklifts, sweepers, scrubbers, aerial lifts, industrial mezzanines, and warehouse storage solutions, presenting multiple upsell and cross-sell opportunities to clients looking to optimize their material handling and floor maintenance operations.

Established Customer Base Having served the region since 1984, Capital Equipment & Handling maintains long-term relationships with clients, which can be leveraged for repeat sales, premium service packages, and tailored equipment upgrades as businesses grow.

Award-Winning Service Recognition through the Unicarriers Presidents Club Award signifies excellence not only in equipment sales but also in customer service and aftermarket support, creating opportunities for proactive maintenance contracts and aftermarket parts sales.

Digital Engagement The company’s investment in digital tools such as Google Analytics and SEO optimizations indicates a strong online presence, which can be utilized to target new prospects through targeted marketing campaigns and digital outreach efforts to expand their customer base.