Full Service Capabilities Capital Mailing Services offers a comprehensive suite of direct mail marketing solutions along with digital marketing, radio, and TV lead generation, presenting opportunities to upsell integrated marketing packages.
Mid-Size Market Niche With an employee base of 51-200 and revenue between 25 to 50 million dollars, the company targets mid-sized businesses, providing tailored marketing solutions that can be expanded through targeted outreach.
Technology Utilization The company's tech stack includes PURL’s, postal and call tracking, and white label lead management software, indicating potential for selling advanced marketing automation and data analytics tools.
Growth Potential Given the company's recent broad service offerings and industry positioning, there are opportunities to promote innovative solutions that enhance ROI and operational efficiency for marketing agencies.
Competitive Landscape Positioned among companies like GotPrint and Valpak, Capital Mailing Services can be approached with value propositions emphasizing customized, full-service marketing strategies to differentiate from larger competitors.