Capital Preferences Employee Directory
Technology, Information and InternetNew York, United States11-50 Employees
Capital Preferences is a New York-based, independently owned decision science technology and research firm founded in 2014 by globally acclaimed economists. It offers a data and insights platform and a gamified simulator that measures client behavior to generate business-building and suitability insights in under 90 seconds. The company aims to transform onboarding and annual reviews into engaging experiences and to provide intelligent recommendations, while incorporating risk and regulatory protections for digital properties. Its technology is designed to benefit multiple roles across an organization—including marketing, sales, service, product, risk, compliance, and leadership—by delivering scientifically grounded client insights. The approach targets firms seeking to understand what drives each client's behavior and to operate more intelligently, ethically, and in alignment with client interests. In February 2018, Capital Preferences launched TrueProfile.com, along with Risk Essentials for U.S. advisors.
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