CapitalROCK
Financial ServicesUtah, United States11-50 Employees
CapitalROCK, LLC operates in financial services, offering rule-based product validation and selection tools alongside needs-based analytics for advisors and firms. Its RightBRIDGE product suite provides unbiased product recommendations via a scoring engine and ReasonText explanations that clarify why a given product fits a client’s needs. The platform supports both advisor-driven validation and independent selection, enabling firms to integrate Best Interest practices into their workflows amid evolving regulation. Based in Bountiful, Utah, CapitalROCK was founded in 2007 by industry veterans with decades of experience in customer relationship and wealth management solutions for financial services. In March 2026, Advisor360 LLC announced a partnership with CapitalROCK to use RightBRIDGE to streamline the investment account opening process.