Insights

Strategic Partnerships Captain Up has a track record of forming partnerships with iGaming platforms and marketing technology providers such as Tecpinion, Bloomreach, Optimove, and SCCG Management, indicating a strong channel-driven sales approach and potential for co selling with platform and agency partners.

Industry Momentum Recent awards for innovation in mobile and supplier of the year, plus ongoing collaborations with leading iGaming operators, suggest growing demand for gamification and retention solutions in high growth digital entertainment and gambling verticals, presenting recurring upsell opportunities.

Expansion Reach With a global footprint in technology and internet services and multiple B2B partnerships, there is potential to expand into adjacent markets such as online sports betting, esports platforms, and digital casino operators seeking personalization and loyalty optimization.

Tech Stack Fit A tech stack including Optimizely, Mixpanel, Segment, and New Relic indicates readiness for data driven personalization and experimentation; sales can position Captain Up as a complementary layer to existing analytics and CRM ecosystems for deeper retention metrics.

Financial Opportunity Reported revenue in the 10–25 million range and a lean 11–50 employee profile imply scalable solutions with potential for mid market to enterprise expansion through multi product engagements and longer term retention platforms.

Similar companies to Captain Up

Captain Up Tech Stack

Captain Up uses 8 technology products and services including Optimizely, Mixpanel, WordPress, and more. Explore Captain Up's tech stack below.

Media & News

Captain Up's Email Address Formats

Captain Up uses at least 2 email formats:
Captain Up Email FormatsExamplePercentage
First@captainup.comJohn@captainup.com
92%
Last@captainup.comDoe@captainup.com
8%

Frequently Asked Questions

What is Captain Up's official website and social media links?

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Captain Up's official website is captainup.com and has social profiles on LinkedIn.

How much revenue does Captain Up generate?

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As of August 2026, Captain Up's annual revenue is estimated to be $10M - $25M.

What is Captain Up's SIC code and NAICS code?

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Captain Up's SIC code is 7372 - Prepackaged Software and NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Captain Up have currently?

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As of August 2026, Captain Up has approximately 17 employees across 3 continents, including Asia, North America and Europe. Key team members include Chief Strategy Officer: A. -. L. K., Chief Technology Officer: S. N. D. D. and Cofounder: A. M. Explore Captain Up's employee directory with LeadIQ.

What industry does Captain Up belong to?

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Captain Up operates in the Technology, Information and Internet industry.

What technology does Captain Up use?

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Captain Up's tech stack includes Optimizely, Mixpanel, WordPress, Segment, Google Workspace, Webflow, WP Engine and New Relic.

What is Captain Up's email format?

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Captain Up's email format typically follows the pattern of First@captainup.com. Find more Captain Up email formats with LeadIQ.

When was Captain Up founded?

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Captain Up was founded in 2013.
Captain Up logo

Captain Up

Technology, Information and InternetNew York, United States11-50 Employees

Captain Up offers a cloud-based platform that uses gamification and behavioral psychology to improve user engagement and retention for brands. It supports features such as dynamic tournaments, personalized missions, real-time rewards, and smart shops to convert passive users into more engaged customers. By focusing on how each customer touchpoint can be made more meaningful, the platform seeks to foster durable engagement rather than episodic interactions.

Based in New York, United States, Captain Up operates in the technology, information and internet sector and serves global brands seeking sustainable growth through loyalty and engagement. The organization is relatively small, suggesting a specialized focus on gamification and retention solutions. In May 2025, it announced a partnership with Bloomreach, a personalization platform, representing an ongoing collaboration with other technology providers.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Captain Up's revenue is estimated to be in the range of $10M - $25M

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