Sustainable Edge Capitalize on the company’s B Corp status and ethical sourcing to target retailers and hospitality chains prioritizing sustainability; highlight stories around ethical production and transparent supply chains to win certifications or preferred vendor status.

Waste Reduction Leverage recent collaborations focused on upcycling coffee and byproducts (such as the Gesha Coffee Kombucha and waste bean usage with Oddbox) to present packaged waste-reduction programs, subscription bundles, or circular economy partnerships.

Home Packaging Promote lightweight, recyclable or compostable packaging capabilities (including previous letterbox friendly and compostable pods) to consumer-direct channels, apartment/urban delivery services, and sustainability-minded marketplaces seeking eco-conscious logistics.

Niche Collaborations Highlight existing co-branded or limited-edition initiatives with partners (Market Blend Cheesecake, collaborations with Project Waterfall, Bullion Chocolate) as evidence of flexible, cross-category partnerships to attract retailers seeking novelty collaborations and seasonal campaigns.

Growth Footprint Position as a nimble, mid-market roaster with growth potential (revenue in the mid-range and 11–50 employees) to target regional cafes, specialty chains, and online retailers looking for scalable supply partners with a proven track record of launching new products and combos.