Insights

Expanding Subscription Offerings Carbar's strong focus on flexible car subscription services, bundled with insurance, registration, and roadside assistance, presents an opportunity to upsell complementary services such as premium insurance packages, vehicle upgrades, or extended roadside support to enhance customer loyalty and revenue streams.

Strategic Acquisitions Recent acquisitions like HelloCars Subscription and the merger with DriveMyCar indicate Carbar's aggressive expansion strategy in the vehicle subscription market, creating sales opportunities through cross-selling services, exclusive vehicle offerings, and tailored subscription packages to a broader customer base.

Fintech Partnerships Collaborations with fintech companies like CarClarity open avenues for offering financing solutions, such as converting subscription vehicles into loans, providing a seamless path for customers to transition from subscription to ownership, which can be targeted with tailored financial products.

Electric Vehicle Focus Carbar’s emphasis on electric vehicles like Tesla signals a growing demand for EVs, presenting an opportunity to promote EV-related accessories, charging solutions, or premium EV subscriptions to environmentally conscious consumers seeking innovative transportation options.

Market Leadership and Backing Supported by major investors like IAG and Seven West Media with substantial funding, Carbar is positioned as a market leader in Australia’s car subscription space, making it a prime target for premium partnership opportunities, co-branded campaigns, and exclusive vehicle incentives to drive incremental sales.

Similar companies to Carbar

Carbar Tech Stack

Carbar uses 8 technology products and services including Cloudflare CDN, MySQL, FancyBox, and more. Explore Carbar's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • MySQL
    Database
  • FancyBox
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Braze
    Marketing Automation
  • HubSpot
    Marketing Automation
  • MediaElement.js
    Video Players
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Carbar's Email Address Formats

Carbar uses at least 1 format(s):
Carbar Email FormatsExamplePercentage
First.Last@carbar.com.auJohn.Doe@carbar.com.au
43%
First@carbar.com.auJohn@carbar.com.au
12%
Last@carbar.com.auDoe@carbar.com.au
2%
First.Last@carbar.com.auJohn.Doe@carbar.com.au
43%

Frequently Asked Questions

Where is Carbar's headquarters located?

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Carbar's main headquarters is located at 21 Walkers Road Melbourne, Victoria 3131 Australia. The company has employees across 5 continents, including OceaniaAfricaAsia.

What is Carbar's official website and social media links?

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Carbar's official website is carbar.com.au and has social profiles on LinkedIn.

What is Carbar's NAICS code?

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Carbar's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Carbar have currently?

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As of February 2026, Carbar has approximately 47 employees across 5 continents, including OceaniaAfricaAsia. Key team members include Ceo / Co-Founder: D. H.Chief Commercial Officer (cco): B. H.Chief Operating Officer: M. S.. Explore Carbar's employee directory with LeadIQ.

What industry does Carbar belong to?

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Carbar operates in the Motor Vehicle Manufacturing industry.

What technology does Carbar use?

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Carbar's tech stack includes Cloudflare CDNMySQLFancyBoxjQueryBrazeHubSpotMediaElement.jsX-Content-Type-Options.

What is Carbar's email format?

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Carbar's email format typically follows the pattern of First.Last@carbar.com.au. Find more Carbar email formats with LeadIQ.

How much funding has Carbar raised to date?

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As of February 2026, Carbar has raised $101M in funding. The last funding round occurred on Jul 01, 2019 for $17M.

When was Carbar founded?

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Carbar was founded in 2016.

Carbar

Motor Vehicle ManufacturingVictoria, Australia11-50 Employees

We want to build the world’s most trusted automotive retail company.

Founded in 2016, carbar is an automotive retailer that offers car shoppers more ways than ever to get their car with complete peace of mind.

With our market-leading car subscription service, you pay a weekly fee to enjoy exclusive use of a car complete with insurance, registration, servicing and roadside assist bundled in. There's no lock-in contracts and we only need 2 weeks’ notice to swap or cancel a subscription. 

If you’re set on owning a car outright, you can buy a used car from carbar with confidence. All cars come inspected, reconditioned and with a 7 day money back guarantee and 12 month warranty. If a new car is what you’re after, let us shop for offers from over 1000 dealers for you.

You can also get an instant valuation for your current car online. If you’re happy with our offer, we’ll organise an inspection and even pay you in advance. 

Who are we?

Put simply, we’re Australia’s go-to destination to sell, subscribe and buy. 

Backed by IAG, Australia and New Zealand’s largest general insurer, and Seven West Media, one of Australia’s leading integrated media companies. 

Visit www.carbar.com.au

Section iconCompany Overview

Headquarters
21 Walkers Road Melbourne, Victoria 3131 Australia
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $101M

    Carbar has raised a total of $101M of funding over 4 rounds. Their latest funding round was raised on Jul 01, 2019 in the amount of $17Mas a funding.

  • $10M$25M

    Carbar's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $101M

    Carbar has raised a total of $101M of funding over 4 rounds. Their latest funding round was raised on Jul 01, 2019 in the amount of $17Mas a funding.

  • $10M$25M

    Carbar's revenue is estimated to be in the range of $10M$25M

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