Strategic Cement Partnerships Carbon Upcycling is backed by major cement players including CRH Ventures, Cemex Ventures and TITAN Group, and has enabled thousands of tonnes of low-carbon cement since 2021. This positions the company well for outbound sales to cement manufacturers seeking decarbonization and local supply chain resilience; leverage investor credibility to open discussions for co-development and pilot projects.

North American Expansion The company plans to expand facilities to North America, with a Mississauga project expected to start operations in the second half of 2026. This creates a foothold for local customers and faster deployment of upcycled cement materials across Canada and the broader region; target regional cement plants, distributors, and infrastructure builders with near-term pilots.

Leadership and Investment Leadership reflects growth and scale, with CEO Markus Kritzler promoted in 2025 and seasoned executive Suzy joining in 2026, alongside new financing including 10 million from ATEL Ventures; signals readiness to scale operations and investment in platform deployments. Sales angle: propose strategic partnerships with procurement and ESG teams, highlight stability to customers and potential for multi-year supply agreements.

Validation and Credentials Recognitions include Global Cleantech 100, Reuters 100 Innovators Leading the Energy Transition, and World Economic Forum Technology Pioneer, plus B Corporation certification; these credentials support selling to public sector and ESG-minded customers. Use as differentiator in proposals and grant applications; emphasize credible track record for large infrastructure projects.

Market Growth and Demand Revenue is in the low-to-mid single-digit millions, with a growing project pipeline and capital raised to accelerate manufacturing; thousands of tonnes of low-carbon cement deployed since 2021 indicate demand readiness. Sales opportunity: offer long-term supply contracts for low-carbon cement materials and scalable on-site upcycling platforms to cement producers, builders, and infrastructure projects.