Recent Acquisition Expansion Cardinal Scale's acquisition of Belt-Way Scales indicates a strategic expansion into in-motion weighing products, presenting opportunities to cross-sell and upsell complementary weighing solutions to existing and new clients in related industrial markets.
Recognition and Innovation The company's ARMOR digital truck scale was recognized as a top rollout in 2018, highlighting their innovation capabilities and potential to attract customers seeking cutting-edge weighing technologies.
Strategic Industry Positioning Operating within the human resources services industry with a focus on manufacturing weighing equipment, Cardinal Scale can leverage its industry expertise to target logistics, construction, and manufacturing sectors that require reliable weighing solutions.
Key Personnel Growth Recent hires in sales and customer service roles demonstrate a focus on strengthening client engagement and expanding sales efforts, which creates additional up-sell and cross-sell opportunities across different regional markets.
Market Presence and Networking Although a small company, Cardinal Scale’s digital presence and connections through industry recognition and recent news suggest opportunities to enhance brand visibility and build new relationships within the industrial weighing systems market.