Insights

Growing Market Reach CardUp operates regionally across Singapore, Hong Kong, and Malaysia, indicating ample opportunities to expand within these markets by targeting businesses seeking innovative digital payment solutions and cash flow management tools.

Revenue Opportunity With reported revenues between 100 million and 250 million USD and a diverse client base, there is potential to upsell or cross-sell additional payment automation services or integration solutions to existing customers and new prospects.

Banking Integration The company's integration with popular accounting and payment platforms like Xero and PayNow suggests a client base that values seamless tech integrations, creating opportunities to offer complementary financial automation and reconciliation tools.

Partner Ecosystem Recent collaborations with interior design firms and fintech partners highlight a strategy of building a broad partner network, which can be leveraged to develop co-marketing campaigns and joint product offerings for targeted industry segments.

Tech-Driven Solutions CardUp's no-code platform and focus on automation present sales prospects in SMB sectors looking for easy-to-implement, cost-effective digital payment solutions that improve cash flow and reduce manual processing costs.

CardUp Tech Stack

CardUp uses 8 technology products and services including Google Drive, Gmail, Font Awesome, and more. Explore CardUp's tech stack below.

  • Google Drive
    Document Management Systems
  • Gmail
    Email
  • Font Awesome
    Font Scripts
  • Goober
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Envoy
    Load Balancers
  • Google Reviews
    Online Review Management
  • Auxilia
    Payment Processing

Media & News

CardUp's Email Address Formats

CardUp uses at least 1 format(s):
CardUp Email FormatsExamplePercentage
First@cardup.coJohn@cardup.co
47%
First.Last@cardup.coJohn.Doe@cardup.co
4%
Last@cardup.coDoe@cardup.co
2%
First@cardup.coJohn@cardup.co
47%

Frequently Asked Questions

What is CardUp's official website and social media links?

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CardUp's official website is cardup.co and has social profiles on LinkedInCrunchbase.

What is CardUp's NAICS code?

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CardUp's NAICS code is 52 - Finance and Insurance.

How many employees does CardUp have currently?

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As of December 2025, CardUp has approximately 32 employees across 4 continents, including AsiaNorth AmericaEurope. Key team members include Chief Of Staff, Sales: M. F.Head Of Product: J. L.Executive Vice President & Chief Operating Officer: M. L.. Explore CardUp's employee directory with LeadIQ.

What industry does CardUp belong to?

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CardUp operates in the Financial Services industry.

What technology does CardUp use?

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CardUp's tech stack includes Google DriveGmailFont AwesomeGooberModernizrEnvoyGoogle ReviewsAuxilia.

What is CardUp's email format?

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CardUp's email format typically follows the pattern of First@cardup.co. Find more CardUp email formats with LeadIQ.

How much funding has CardUp raised to date?

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As of December 2025, CardUp has raised $2.1M in funding. The last funding round occurred on Jan 01, 2018 for $2.1M.

When was CardUp founded?

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CardUp was founded in 2015.

CardUp

Financial ServicesCentral Region, Singapore11-50 Employees

CardUp is on a mission to provide individuals and businesses with a better way to pay and get paid. Our payment platform simplifies the lives of business owners, bringing both payments and collections into one easy-to-use digital platform. These no-code solutions improve cash flow management, unlock rewards on existing cards and save time through automation, all with no software implementation or setup time.

At our core, we allow any big expense – previously made by cash, cheque, or bank transfer – to be shifted onto a credit card. This includes expenses that traditionally have not accepted cards. Examples include rent, insurance premiums, payroll, supplier invoices and more. In addition, we equip businesses with the tools needed to automate payment processing, helping them save time whilst staying in control of their finances.  

CardUp operates regionally across Singapore, Hong Kong and Malaysia, and is licensed by the Monetary Authority of Singapore (MAS) as a Major Payment Institution under the Payment Services Act. CardUp is part of Funding Societies.

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πŸ‡­πŸ‡° cardup.hk
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Section iconCompany Overview

Website
cardup.co
NAICS Code
52 - Finance and Insurance
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $2.1M

    CardUp has raised a total of $2.1M of funding over 1 rounds. Their latest funding round was raised on Jan 01, 2018 in the amount of $2.1Mas a seed.

  • $100M$250M

    CardUp's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $2.1M

    CardUp has raised a total of $2.1M of funding over 1 rounds. Their latest funding round was raised on Jan 01, 2018 in the amount of $2.1Mas a seed.

  • $100M$250M

    CardUp's revenue is estimated to be in the range of $100M$250M

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