Premium private Target high-value cosmetic patients in the Triangle area by positioning CARE Plastic Surgery as a boutique, expert-led practice with double board-certified surgeon Dr. Coan and award-winning credentials to justify premium pricing and personalized care.

Tech-forward care Leverage CARE's technologically aware approach and modern facility to upsell advanced non-surgical treatments and skincare packages, highlighting proven techniques and state-of-the-art equipment to attract patients seeking lasting, natural results.

Education footprint Capitalize on Dr. Coan’s status as an educator of other surgeons by offering referral-driven programs, masterclasses, or private training events that can generate ancillary revenue and attract patients seeking expertise.

Growth potential Expand marketing to Raleigh, Durham, and Chapel Hill corridors, emphasizing convenience and AAAA-SF certified facility quality to capture both new and returning clients from nearby markets with a focus on patient experience and word-of-mouth growth.

Analytics ready Utilize existing tech stack (Google Ads, analytics tools, and conversion tracking) to run data-driven campaigns for high-margin services, skincare, and medspa packages, optimizing ROI and informing targeted outreach to high-intent prospects.