Care/of Email Format
RetailNew York, United States51-200 Employees
Care/of is a Brooklyn, New York-based retailer in the wellness sector that provides personalized daily vitamin routines and powders through its direct-to-consumer platform. Since its 2016 founding, the company also offers multivitamins and blends in retail via Target. Its formulations are described as science-informed, pairing well-researched nutrients with traditionally used herbs. The customer base comprises individuals seeking customized guidance to make informed health choices around supplementation. In 2023, the company expanded its product line with the introduction of a Maca supplement.