Industry Network The Caribbean Hotel and Tourism Association functions as the central hub for the Caribbean hospitality ecosystem, linking 33 national hotel associations, 600 hotel members with about 91,000 rooms, and 300 Allied suppliers. This vast network offers sales opportunities through sponsorships, co-branded programs, and partner-driven events that can help reach decision-makers across the region.

Direct Booking Focus CHTA has demonstrated a strong commitment to direct booking and tech-enabled growth, including the 2025 launch of the AI Transformation Guide Version 2.0 and the Direct Booking Summit. This signals openness to new booking optimization tools, pricing and personalization technologies, and AI-powered conversion improvements for Caribbean hotels.

Sustainability Focus Sustainability and social responsibility are core to CHTA's mission. Opportunities exist to offer ESG reporting, energy and water management solutions, and sustainable supplier coordination that can help member hotels meet regional standards and appeal to sustainability-minded guests.

Event Partnerships CHTA's active event calendar and published industry reports create recurring exposure opportunities for sponsors and vendors. Consider partnerships around conferences, regional tradeshows, and thought-leadership sessions, plus advertising or exhibit packages at events like SMART and related programmes.

Regional Market Insights With a regional network spanning dozens of associations and hotels, CHTA is well-positioned to collaborate on market intelligence, benchmarking, and tourism performance research. This opens doors for data-driven sponsorships, co-branded reports, and licensing opportunities to suppliers and service providers.