Insights

Market Position Carl Ras is a well-established Danish wholesale company serving craftsmen, institutions, and industry with a diverse product range of tools, fittings, and workwear. Its status as one of the largest suppliers in Denmark presents significant cross-selling opportunities with existing customers seeking reliable, one-stop procurement solutions.

Expansion Strategy The company's recent acquisitions of specialized businesses like Jydsk Værktøj and Nordjydsk Værktøjssalg, along with investments in sustainable construction markets such as Havnens Hænder and Genbyg, indicate a growth focused on expanding product lines and market segments, opening avenues for new product offerings and partnership opportunities.

Technological Optimization Carl Ras employs modern digital tools like SQL databases, PWA, Office 365, and online marketing platforms such as Marketo, which enhance their customer engagement and operational efficiency. This indicates potential for upselling advanced supply chain solutions, CRM, and e-commerce supporting services.

Sustainability Focus With recent investments in sustainable and reuse-oriented building suppliers, Carl Ras signals a commitment to environmentally conscious markets, likely increasing demand for eco-friendly products and sustainable supply chain solutions, presenting opportunities for sales of green products and related technology solutions.

Workplace Excellence Recognized as Denmark’s best medium-sized workplace for 2024, Carl Ras’s strong company culture centered on employee satisfaction and customer service excellence suggests a stable relationship with engaged personnel, which can be leveraged for long-term collaborative sales initiatives and partnership development.

Carl Ras A/S Tech Stack

Carl Ras A/S uses 8 technology products and services including cdnjs, SQL, Google Fonts API, and more. Explore Carl Ras A/S's tech stack below.

  • cdnjs
    Content Delivery Network
  • SQL
    Database
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Marketo
    Marketing Automation
  • PWA
    Miscellaneous
  • Office 365
    Office Suites
  • Kestrel
    Web Servers

Media & News

Carl Ras A/S's Email Address Formats

Carl Ras A/S uses at least 1 format(s):
Carl Ras A/S Email FormatsExamplePercentage
First.Last@carl-ras.dkJohn.Doe@carl-ras.dk
45%
FL@carl-ras.dkJD@carl-ras.dk
9%
FirstLast@carl-ras.dkJohnDoe@carl-ras.dk
1%
First.Last@carl-ras.dkJohn.Doe@carl-ras.dk
45%

Frequently Asked Questions

Where is Carl Ras A/S's headquarters located?

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Carl Ras A/S's main headquarters is located at Mileparken 31, Herlev, 2730, DK. The company has employees across 2 continents, including EuropeNorth America.

What is Carl Ras A/S's phone number?

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You can contact Carl Ras A/S's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Carl Ras A/S's official website and social media links?

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Carl Ras A/S's official website is carl-ras.dk and has social profiles on LinkedIn.

What is Carl Ras A/S's NAICS code?

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Carl Ras A/S's NAICS code is 42 - Wholesale Trade.

How many employees does Carl Ras A/S have currently?

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As of October 2025, Carl Ras A/S has approximately 318 employees across 2 continents, including EuropeNorth America. Key team members include Head Of Digital Sales & Customer Engagement: M. R.Head Of Group Marketing & Digital Commerce: J. K.Sales Director: D. B. M.. Explore Carl Ras A/S's employee directory with LeadIQ.

What industry does Carl Ras A/S belong to?

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Carl Ras A/S operates in the Wholesale industry.

What technology does Carl Ras A/S use?

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Carl Ras A/S's tech stack includes cdnjsSQLGoogle Fonts APIjQueryMarketoPWAOffice 365Kestrel.

What is Carl Ras A/S's email format?

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Carl Ras A/S's email format typically follows the pattern of First.Last@carl-ras.dk. Find more Carl Ras A/S email formats with LeadIQ.

When was Carl Ras A/S founded?

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Carl Ras A/S was founded in 1932.
Carl Ras A/S

Carl Ras A/S

WholesaleDenmark201-500 Employees

Focus on the future – rooted in the past

Carl Ras is a Danish family-owned wholesale company and one of the largest suppliers of tools, fittings and workwear to craftsmen, institutions, and the industry. Since 1932, we have grown significantly. Today, we operate 22 wholesale centers and employ roughly 450 people.

Part of the Carl Ras Group – creating value for us and our customers

We expanded by acquiring Engros Beslag in 2007, 3Aktive in 2019, Jydsk Værktøj in 2022, and Nordjydsk Værktøjssalg in 2024. Each of them is now part of the Carl Ras Group. In addition, we invested in the sustainable building market Havnens Hænder in 2021 and the reuse-oriented building supplier Genbyg in 2022.

The Carl Ras Group unites strong specialists under one roof, with shared values. This gives our customers access to better prices, increased delivery reliability, and a wider product range. They can enjoy these benefits whether they shop at Carl Ras, 3Aktive, Jydsk Værktøj, or Nordjydsk Værktøjssalg.

Carl Ras ensures you get what you need to start strong and deliver the best results for your business, your customers, and the world around you. We stay close to our customers because we don’t just sell products, we sell solutions. As market specialists, our customers are served under the motto: At Carl Ras, you never leave empty-handed!

Job satisfaction is our most important tool!

Carl Ras is a values-driven company aiming to be the best workplace in the industry. Our strong set of values is deeply rooted in our culture, where equality, integrity, professional excellence, and progress form the foundation of how we engage with each other and the world around us. We practice present leadership, giving employees the freedom and responsibility to do what it takes to build strong customer relationships and deliver the best solutions.

We are proud that in 2024, Carl Ras was named Denmark’s best medium-sized workplace in Great Place To Work’s competition ‘Denmark’s Best Workplaces’.

Section iconCompany Overview

Headquarters
Mileparken 31, Herlev, 2730, DK
Phone number
NAICS Code
42 - Wholesale Trade
Founded
1932
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Carl Ras A/S's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Carl Ras A/S's revenue is estimated to be in the range of $10M$25M

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