Established Market Presence Carleton Equipment Company boasts a long-standing history since 1938 and operates as Michigan's oldest heavy construction equipment dealer, demonstrating deep market roots and a strong local reputation that can be leveraged for expanding sales of equipment and parts.

Expanding Product Portfolio As Michigan's newest and fastest-growing Kubota dealership alongside its leading positions with Bobcat and Doosan, the company presents opportunities to cross-sell and promote a broad range of heavy machinery, targeting contractors seeking comprehensive equipment solutions.

Multiple Strategic Locations With seven locations across key Michigan markets, Carleton Equipment offers accessible sales and service support, facilitating targeted outreach and tailored sales strategies to regional construction companies and fleet managers.

Innovative Equipment Features The recent launch of a one-piece cab with integrated foot pedals enhances operator comfort and noise reduction, suggesting opportunities to upsell technologically advanced, operator-friendly equipment to clients focused on safety and efficiency.

Strong Industry Position With an annual revenue between $50 million and $100 million and a significant presence in the heavy equipment dealer space, Carleton Equipment is well-positioned to pursue larger fleet sales and maintenance contracts with regional contractors and municipal agencies.