Insights

Market leadership Carleton Equipment is Michigan’s oldest heavy construction equipment dealer and the largest premier Bobcat and Doosan dealer with rapid growth as a Kubota dealer, signaling strong market presence and potential for upsell across multiple brands.

Extensive footprint Operating across seven locations in key Michigan markets (Howell, Coldwater, Kalamazoo, Grand Rapids, Saginaw, Livonia, Chesterfield) presents sales opportunities for cross-location equipment sales, parts, service contracts, and rental packages.

Financial scale Annual revenue in the mid-range of the mid-market segment ($50M–$100M) indicates capacity for larger fleet deals, service agreements, and financing options with equipment bundles to boost average order value.

Product innovation Recent cab design innovation aimed at reducing noise and sealing, plus a diversified tech stack, suggests potential for selling complementary cab upgrades, operator comfort packages, and digital service solutions to customers focused on productivity.

Service ecosystem A robust network focused on sales, service, parts, and rental support positions cross-sell opportunities for extended warranties, preventive maintenance programs, rental-to-own plans, and fleet management services across multiple brands.

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Carleton Equipment Company Tech Stack

Carleton Equipment Company uses 8 technology products and services including Demandbase, iCIMS, WordPress, and more. Explore Carleton Equipment Company's tech stack below.

Demandbase
Analytics
iCIMS
Applicant Tracking Systems
WordPress
Content Management System
Microsoft 365
Email
Drift
Live Chat
HubSpot
Marketing Automation
Klaviyo
Marketing Automation
Sendinblue
Marketing Automation

Media & News

Carleton Equipment Company, Inc. launches one-piece cab that integrates the foot pedals.
To better seal the cab and reduce noise, Carleton Equipment has introduced a one-piece cab that integrates the foot pedals.
Dec 09, 2019 | carletonequipment.com

Carleton Equipment Company's Email Address Formats

Carleton Equipment Company uses at least 3 email formats:

Carleton Equipment Company Email Formats	Example	Percentage
First.Last@carletonequipment.com	John.Doe@carletonequipment.com	54%
First@carletonequipment.com	John@carletonequipment.com	44%
FirstLast@carletonequipment.com	JohnDoe@carletonequipment.com	2%

Frequently Asked Questions

What is Carleton Equipment Company's phone number?

You can contact Carleton Equipment Company's main corporate office by phone at

+1-269-343-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Carleton Equipment Company's official website and social media links?

Carleton Equipment Company's official website is carletonequipment.com and has social profiles on LinkedIn.

How much revenue does Carleton Equipment Company generate?

As of August 2026, Carleton Equipment Company's annual revenue is estimated to be $50M - $100M.

What is Carleton Equipment Company's NAICS code?

Carleton Equipment Company's NAICS code is 23 - Construction.

How many employees does Carleton Equipment Company have currently?

As of August 2026, Carleton Equipment Company has approximately 54 employees across 1 continents, including North America. Key team members include Owner: C. B., Equipment Service Manager: G. P. and Product Support Manager: W. H. Explore Carleton Equipment Company's employee directory with LeadIQ.

What industry does Carleton Equipment Company belong to?

Carleton Equipment Company operates in the Construction industry.

What technology does Carleton Equipment Company use?

Carleton Equipment Company's tech stack includes Demandbase, iCIMS, WordPress, Microsoft 365, Drift, HubSpot, Klaviyo and Sendinblue.

What is Carleton Equipment Company's email format?

Carleton Equipment Company's email format typically follows the pattern of First.Last@carletonequipment.com. Find more Carleton Equipment Company email formats with LeadIQ.

When was Carleton Equipment Company founded?

Carleton Equipment Company was founded in 1938.

Carleton Equipment Company

Q: How many employees does Carleton Equipment Company have currently?

Carleton Equipment Company has approximately 54 employees.

Q: What technology does Carleton Equipment Company use?

Carleton Equipment Company's tech stack includes Facebook Pixel, Modernizr, Mastercard, jQuery UI, HTTP/3.

Q: What is Carleton Equipment Company's NAICS code?

Carleton Equipment Company's NAICS code is 23 (Construction).

ConstructionMichigan, United States51-200 Employees

Carleton Equipment Company is a family-owned heavy construction equipment dealer based in Kalamazoo, Michigan, with roots dating back to 1938. It represents brands including Bobcat, Doosan, and Kubota, and operates seven locations across Michigan to provide sales, service, parts, and rental support. The company serves construction professionals across Michigan, delivering a local, end-to-end network for equipment needs and maintenance. Its operations are organized around sales, parts, service, and rental offerings to support diverse job sites. In 2019, Carleton Equipment announced a one-piece cab integrating the foot pedals to better seal the cab and reduce noise.