Custom polyurethane focus Position Carlisle Polyurethane Systems as a partner for OEMs seeking high-performance, spray-applied protective coatings integrated directly into finished products, highlighting the company’s design, engineering, and long-term support capabilities.

North American footprint Leverage multiple North American production facilities to offer regional supply security, faster lead times, and potential co-location with customers to reduce shipping costs and improve service levels.

Sustainability edge Emphasize alignment with performance, sustainability, and growth through Carlisle Companies backing, offering opportunities to discuss eco-friendly formulation options, lifecycle insights, and compliance to attract sustainability-focused manufacturers.

Growth through Intellathane Explore expansion opportunities related to the Intellathane product line rebrand, targeting customers seeking advanced coating solutions with enhanced protection characteristics and marketable differentiation.

Tech-enabled selling Utilize the existing tech stack (Salesforce, HubSpot, OneTrust, and analytics tools) to build targeted campaigns, identify prospects in adjacent polyurethane and protective coating markets, and streamline the sales process from lead to delivery.