Growing International Presence With products available in over 40 countries and a strong brand recognition for Irish craft beers and ciders, there is significant potential to expand distribution channels and partner with international retailers and importers seeking authentic Irish beverages.

Innovative Collaboration Recent collaborations with Clonakilty Distillery and Tullamore D.E.W. demonstrate openness to joint product development, which can be further leveraged to create limited edition offerings or co-branded campaigns appealing to craft and premium segment consumers.

Focus on Premium Releases The recent launch of Cask Finish Special Edition indicates a strategy toward high-end, exclusive products. Opportunities exist to target premium outlets, specialty bars, and online craft beer platforms for these unique offerings.

Event and Festival Engagement Partnerships with events like Vantastival showcase a strong presence in experiential marketing. Expanding collaborations with festivals and music events can increase brand visibility and create opportunities for direct sales and sampling programs.

Appealing to Niche Markets As a family-owned business with a heritage rooted in Ireland’s historic malt and hop-growing region, there is potential to target consumer segments interested in authentic, locally crafted products, especially those valuing tradition, quality, and sustainability in their purchasing decisions.