Insights

Digital Used Cars Capitalize on Carma's fully digital platform and NRMA-backed inspection process to position value propositions around seamless online buying and trusted quality for customers seeking a hassle-free pre-owned car experience.

Fast Checkout Leverage Carma's 10-minute online checkout, fixed pricing and integrated finance to upsell bundled financing, extended warranties, and protection plans during inbound inquiries from buyers seeking rapid acquisition.

Sell Experience Target owners of older car stock or private sellers with Carma's data-driven offers and instant payment to expand consignments and accelerate inventory turnover through a frictionless selling experience.

Quality Assurance Highlight the NRMA-backed inspection and reconditioning process as a differentiator to enterprise and dealership customers seeking higher-quality pre-owned inventory and lower post-sale risk.

Growth Signals With a mid-sized team and substantial funding, pursue partnerships and co-marketing with insurers, finance partners, and service providers to scale marketplace presence and capture broader market demand.

Similar companies to Carma

Carma Tech Stack

Carma uses 8 technology products and services including HubSpot Analytics, Mixpanel, Adobe Creative Cloud, and more. Explore Carma's tech stack below.

Media & News

Carma's Email Address Formats

Carma uses at least 2 email formats:
Carma Email FormatsExamplePercentage
First.Last@carma.com.auJohn.Doe@carma.com.au
98%
First@carma.com.auJohn@carma.com.au
2%

Frequently Asked Questions

What is Carma's stock symbol?

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Carma is a publicly traded company; the company's stock symbol is KMX.

What is Carma's official website and social media links?

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Carma's official website is carma.com.au and has social profiles on LinkedIn and Crunchbase.

How much revenue does Carma generate?

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As of July 2026, Carma's annual revenue is estimated to be $1M - $10M.

What is Carma's NAICS code?

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Carma's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Carma have currently?

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As of July 2026, Carma has approximately 126 employees across 4 continents, including Oceania, Europe and Africa. Key team members include Chief Technology Officer: F. P., Chief Financial Officer: J. S. and Head Of Talent Acquisition: B. G. Explore Carma's employee directory with LeadIQ.

What industry does Carma belong to?

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Carma operates in the Technology, Information and Internet industry.

What technology does Carma use?

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Carma's tech stack includes HubSpot Analytics, Mixpanel, Adobe Creative Cloud, Power BI, Contentful, Microsoft Azure, Piwik PRO Core and Atlassian Confluence.

What is Carma's email format?

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Carma's email format typically follows the pattern of First.Last@carma.com.au. Find more Carma email formats with LeadIQ.

How much funding has Carma raised to date?

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As of July 2026, Carma has raised $91M in funding. The last funding round occurred on Mar 26, 2025 for $52M.

When was Carma founded?

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Carma was founded in 2021.
Carma logo

Carma

Technology, Information and InternetNew South Wales, Australia51-200 Employees

Carma is a technology-based company in the technology, information and internet industry, based in Sydney, Australia, with its address at 219 Cleveland Street, Redfern, NSW 2016, and a workforce of 51-200 employees. It operates a fully digital platform for buying and selling pre-owned cars in Australia, featuring an extensive range of vehicles that are rigorously inspected and reconditioned through a process verified by NRMA, which has named Carma its Preferred Used Car Dealership. Online buyers can complete purchases in under 10 minutes with fixed pricing, integrated finance, extended coverage, and a 7-day return policy, while sellers receive a fast, data-driven offer and instant payment. The company presents its service as an alternative to private sales, aiming to reduce hassle and risk in the vehicle transaction process. More information is available at carma.com.au.

Section iconCompany Overview

Stock Symbol
KMX
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $91M

    Carma has raised a total of $91M of funding over 3 rounds. Their latest funding round was raised on Mar 26, 2025 in the amount of $52M as a Convertible Note.

  • $1M - $10M

    Carma's revenue is estimated to be in the range of $1M - $10M

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