Industry Leadership Carmichael Training Systems (CTS) is a recognized leader in endurance athletic coaching with a strong reputation established by Olympian founder Chris Carmichael. Its proven track record of improving performance for over 30,000 athletes indicates a solid customer base and potential for expanding coaching services or premium offerings.

Strategic Partnerships Recent collaborations with notable sports and equipment companies like Canyon Bicycles, Stages Cycling, and Kopin Corporation highlight CTS's influential position within the sports and technology sectors, creating opportunities to cross-sell training programs, digital tools, or branded experiences.

Multi-channel Engagement CTS leverages a broad digital presence through books, blogs, newsletters, and online coaching platforms, presenting multiple avenues for engaging and upselling athletes and sports enthusiasts interested in advanced training or nutrition products.

Expanding Market Reach With an international athlete base across 67 countries and partnerships with prestigious multi-day cycling events like Hauteroute, there is significant potential to develop tailored international training packages or sponsor-specific branded content to attract global clients.

Financial Transparency Generating between 10 and 25 million dollars annually with a focused staff size suggests opportunities to introduce new high-value coaching programs, digital platforms, or corporate wellness initiatives to increase revenue streams from existing assets.