High-Value Client Base Carol Bory Etiquette Consulting serves a diverse client profile, including college students, professionals, and organizations, presenting opportunities to tailor training solutions for different market segments.

Digital Engagement The company's reliance on technology such as Google Cloud, Nginx, and Lua indicates an online presence that can be expanded through targeted digital marketing and customizable virtual training programs.

Growth Potential With revenue estimates between 1 million and 10 million dollars and a small team, there is scope to upscale offerings, develop new courses, and increase market penetration within the etiquette and professional training sector.

Market Differentiation Positioning alongside established competitors like The Emily Post Institute and The Protocol School of Washington highlights opportunities to highlight unique selling points such as personalized private briefings and localized services.

International Opportunities The emphasis on helping clients conduct business globally suggests potential to develop international partnerships, multicultural training modules, and expand into global markets.