Small Firm Growth This small agency setup with a lean headcount and mid-range revenue indicates a strong opportunity to offer scalable, white-label marketing services and managed campaigns to help them grow without adding staff.

Analytics Focus Their current tech stack shows a data-driven approach to advertising via Google Analytics and DoubleClick Floodlight. They could benefit from a CRM and marketing automation integration, enhanced attribution, and ROI driven reporting to attract and keep clients.

Local NC Focus Based in North Carolina, there is a clear path to winning more local SMB business through geo-targeted digital campaigns, local search optimization, and vertical-focused offerings tailored to the regional market.

Platform Upgrades The reliance on Squarespace and basic font assets suggests room for professional site optimization, improved lead capture, and conversion rate optimization services that can be packaged as cost-effective add-ons.

Growth Partnerships As a smaller firm, they may respond well to affordable, outcomes-based pricing and channel partnerships or white-label arrangements that enable them to scale services without heavy internal investment.