Boutique Studio Target the founders as decision-makers for a tailored platform of services, offering scalable solutions suitable for a small team while positioning as a premium, personalized experience in Charleston.

Growth Opportunity Leverage their <$1M revenue to upsell digital marketing, booking, and class management tools that optimize client acquisition, retention, and revenue per member for a growing but lean business.

Expansion Readiness Position to support future studio expansions or additional class offerings with scalable tech, analytics, and payments integration that accommodate more instructors, locations, and class types.

Competitive Edge Highlight unique value proposition around diverse class formats and wedding dance programs to cross-sell high-engagement services, such as premium events, private coaching, and corporate wellness partnerships.

Digital Maturity Capitalize on their existing tech stack by offering optimized cloud-based workflows, improved accreditation and safety features, and enhanced online experiences to attract online and local clients.