Small Business Focus Carrell and Co CPAs specialize in providing comprehensive accounting, tax, payroll, and bookkeeping services primarily for small businesses and individuals, indicating potential for upselling specialized financial advisory or technology solutions tailored for small enterprise needs.

Regional Presence Located in McKinney, Texas, with a client base across the Dallas/Fort Worth metroplex and nationwide, the firm offers opportunities to introduce regional marketing strategies or expand service offerings through digital channels targeting small business owners nationwide.

Technology Stack Utilizing advanced tools like cloud services, SEO, and HTTP/3, Carrell and Co emphasizes modern, efficient service delivery, suggesting engagement opportunities around emerging accounting technologies and cloud-based financial solutions.

Revenue Range With revenue between one and ten million dollars, the company is positioned as a mid-sized firm open to growth initiatives such as adding new services, automation tools, or client management platforms to support its expanding client base.

Market Competitiveness Operating in a competitive landscape alongside large firms like Deloitte and KPMG, Carrell and Co can benefit from tailored solutions that boost operational efficiency, branding, or client acquisition strategies aimed at differentiating its personalized, high-quality service.