Expansion into new flavors Carvel has been consistently launching new product lineups, such as Orange Dreamy Creamy, Salted Caramel Cold Brew Treats, Pumpkin Cheesecake, Mint and Strawberry Duos, and vegan ice cream cakes. These new flavors present sales opportunities to attract existing and new customers looking for unique and seasonal ice cream offerings.

Strategic collaborations Collaborations with brands like Cinnabon have resulted in the release of new, innovative ice cream treats and Secret Menus. Building on these collaborations can lead to cross-promotion opportunities and increased foot traffic to Carvel locations, contributing to sales growth.

Market trend alignment With a focus on vegan options and unique flavor combinations to meet consumer demands, Carvel has tapped into popular market trends. Sales development representatives can leverage this alignment to position Carvel as a destination for those seeking diverse and inclusive dessert choices.

Sustainability focus The introduction of vegan ice cream cakes by Carvel highlights a commitment to sustainability and catering to environmentally conscious consumers. Sales professionals can promote these offerings to eco-conscious customers, potentially increasing sales among this growing demographic.

Global brand presence Operating in over 60 countries, Carvel's global presence offers a wide market reach for sales expansion. Sales development representatives can explore partnerships and franchise opportunities in untapped regions to drive international sales growth and brand recognition.