Digital Expansion Casa del Libro's strong investment in digital platforms and e-reader devices, including new models of Tagus e-readers and a tablet, presents opportunities to offer tailored digital marketing and device bundle promotions to tech-savvy book enthusiasts.

Large Catalog Access With over 500,000 references and a dedicated online community in Spanish, there is potential to upsell personalized recommendations, exclusive content, and subscription services to existing digital customers.

Strategic Retail Presence Operating across 36 prime locations in major Spanish cities, there's scope to collaborate on in-store events, limited edition releases, or targeted local advertising campaigns to increase foot traffic and sales.

Data-Driven Marketing Utilizing tools like Power BI and existing ad platforms, Casa del Libro can enhance targeted advertising efforts, refine customer segmentation, and develop data-driven promotions to maximize return on marketing investments.

Growing Market Share With revenue estimated between 500 million and one billion dollars and a vast customer base, there is potential to develop cross-channel promotional offers that combine physical and digital sales to capture a larger share of the Spanish book market.