Luxury Market Position Capitalize on the Curio Collection by Hilton branding and Napa Valley luxury appeal to upsell premium experiences, exclusive tastings, and personalized concierge services to high-value travelers and corporate events.

Spa and Wellness Upsell Leverage the resort’s rejuvenating spa, outdoor pool, and local-crafted experiences to offer bundled wellness packages, seasonal retreats, and long-stay wellness memberships to affluent guests and regional tourists.

Local Experience Focus Promote authentic, locally inspired moments as differentiators to attract niche travelers; propose collaborations with local wineries and artisanal partners for exclusive events that can drive higher ADR and daytime activity.

Mid-Mize Expansion With a lean team and strong parent-brand support, target expansion through corporate travel, incentive groups, and wedding/celebration events in Napa Valley to grow occupancy and average spend without large overhead.

Tech-Driven Outreach Utilize the existing tech stack to run targeted campaigns, guest segmentation, and personalized offers; propose integrating CRM-ready data capture at check-in to nurture repeat bookings and referrals.