Local recognition Leverage the Small Business of the Year award and Mountlake Terrace presence to position as a trusted local partner for community-related sponsorships, events, and youth programs.

Family / youth focus Target parents and local families with camps, birthday parties, and grassroots programs, highlighting potential cross-sell into elite coaching and birthday event hosting services.

Growth opportunity With a mid-market revenue tier and a broad class offering, propose enterprise-style bundled offerings (facility rental, camps, coaching certifications) to expand annual spend per client or group-based partnerships.

Tech enablement Highlight potential for e-commerce enhancements, class enrollment optimization, and digital marketing packages leveraging Squarespace Commerce and AWS to drive online registrations and merchandise sales.

Staff & engagement Position value around staff development, coaching clinics, and safety/compliance training to attract sponsorships, improve retention, and unlock opportunities for amateur athlete sponsorships and local outreach programs.