Expanding Physical Presence Cashify’s ongoing expansion with new store openings, including their 15th location in Bengaluru and plans to double outlet numbers, presents opportunities for sales and service partnerships, as well as localized marketing collaborations.

Strategic Partnerships The recent Google partnership to facilitate device exchange programs creates avenues for co-branded campaigns, referral programs, and increased foot traffic, providing sales potential for refurbished smartphones and related accessories.

Funding Momentum With significant recent funding of over $90 million and plans to go public in the near future, Cashify’s growth trajectory indicates a rising customer base and increased demand for used device trading, repair services, and refurbished products.

Market Positioning As India’s largest end-to-end smartphone solution provider with a broad service portfolio, Cashify’s diverse offerings from device buy-sell to accessories and repairs enable cross-selling opportunities geared toward tech-savvy consumers seeking convenience.

Leveraging Brand Campaigns Cashify’s active marketing strategies, including campaigns with celebrity ambassadors and seasonal sales events, open doors for targeted promotional collaborations that can boost product visibility and accelerate sales volumes across various customer segments.