Cassandra

Advertising ServicesNew York, United States11-50 Employees

Based in New York City, Cassandra operates as an insights and cultural strategy group within the advertising services sector, focusing on research into Millennials, Gen Z, and Gen Alpha and the behaviors of youth. With nearly two decades of experience, the firm aims to help brands anticipate emerging trends and the cultural forces that shape young consumers, enabling them to prepare for what comes next. Industry materials describe Cassandra as ENGINE's insights and strategy group that studies trendsetting young consumers, positioning the organization at the intersection of business intelligence and culture to forecast market shifts.

Its clients are brands seeking to understand youth cultures and to adapt strategies ahead of change, leveraging a scientific approach to quantify where shifts are occurring. The firm emphasizes the need to know when change is coming, what it looks like, and how to respond, rather than merely tracking current trends. In 2022, Cassandra expanded its offerings with the launch of Seeing Green, a new trends analysis, signaling ongoing development in its syndicated research products.

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