Wine Club Opportunity Capitalize on the newly launched Borghese Wine Club to upsell memberships, exclusive releases, and member-only events to existing and new customers, leveraging email marketing to convert site visitors and social followers into subscribers.

Boutique Scale With a small team and revenue under one million, propose scalable, cost-effective CRM and marketing automation packages tailored for a lean vertical integration, helping optimize direct-to-consumer sales and guest experience without overhauling operations.

D2C Growth Channel Highlight opportunities to expand direct-to-consumer channels via Shopify and WooCommerce integration, including targeted promotions, loyalty programs, and concierge-style customer service to drive repeat purchases and higher average order value.

Regional Differentiation Position Castello Di Borghese as Long Island’s premier boutique vineyard by developing location-based campaigns, winemaker storytelling, and exclusive event experiences that attract local tourism, tastings, and collaboration with nearby wine clubs and hospitality partners.

Tech Enablement Leverage existing tech stack (AWS, Google Workspace, Mailchimp, WordPress) to implement analytics, segmentation, and automation that uncover purchase signals, optimize outreach timing, and measure ROI across campaigns and events.