Prestige Driven Demand Leverage prestige and Relais & Chateaux membership to attract luxury travelers and high profile events. Use awards and historic Newport heritage in sales pitches and collateral, targeting wedding planners, corporate retreat organizers, and incentive trip coordinators.

Relais Network Leverage Tap into the Relais & Chateaux network for cross property packages and referrals. Create exclusive itineraries and member perks to drive direct bookings and align with outbound luxury travel partners.

Culinary Experience Upsell Scale culinary driven experiences as revenue streams. Promote chef led tastings, private dining, wine pairings, and seasonal supper clubs for groups, weddings, and corporate events, including farm to table collaborations.

Philanthropy Partnerships Expand philanthropy aligned partnerships. Host charity galas and fundraisers to attract donor travelers and corporate sponsors, while generating positive PR and differentiated selling points.

Digital Marketing Growth Optimize digital marketing for direct bookings. Leverage the existing tech stack to run targeted campaigns for weddings, retreats, and foodie travelers, with data driven segmentation, retargeting, and content that highlights heritage and luxury service.