Sports Sponsorship Platform Cawston Press is the Official Soft Drinks Partner of ECB and England Cricket, offering a platform to place products in stadiums and hospitality spaces, plus co-branded marketing with cricket events to drive awareness and trials.

Low Alcohol Growth The January 2026 acquisition of Loah Drinks signals a push into the no/low alcohol segment; opportunity to cross-sell Loah’s product line through existing wholesale and retail channels and expand into bars and venues with a unified no/low portfolio.

Brand Refresh Benefits Recent brand packaging refresh with the 'We are England Cricket' logo boosts shelf impact; leverage for retailer conversations, co-branding opportunities, and promotional packs aligned with cricket campaigns.

Multipack Strategy Launch of Sparkling Can Multipacks shows a pathway to convenience-led growth; target supermarkets and online retailers with premium fruit juice and sparkling water bundles to drive higher unit sales.

Sustainability Advantage As a B Corp with a 'no jiggery pokery' philosophy, the brand appeals to sustainability-focused retailers; use this narrative to win listings in health-forward and premium on-premise menus, and explore private-label or co-branded sustainable packaging partnerships.