Growing Product Range Cawston Press has recently expanded its product lineup with the launch of a 1-litre pressed juice range and limited edition tropical flavours, presenting opportunities to target foodservice sectors and retail outlets seeking diversified and innovative beverages.

Strategic Marketing Initiatives The company has invested heavily in nationwide marketing campaigns and media promotions emphasizing its core message of 'Made with Pressed Fruit,' which can be leveraged to drive awareness, increase shelf presence, and boost sales in both retail and hospitality channels.

Recent Distribution Expansion Introduction of sparkling can multipacks across supermarkets indicates a focus on accessible, convenient packaging, creating potential sales opportunities in convenience stores, supermarkets, and on-trade outlets seeking premium yet portable soft drink options.

Innovation and Limited Editions Launch of limited edition flavours like Pineapple & Grapefruit provides a platform to attract health-conscious consumers and foodservice customers interested in exclusive, trendy offerings, opening avenues for collaborations and seasonal promotions.

Strong Digital Presence Utilizing diverse digital tools and SEO strategies, Cawston Press maintains active online engagement, which can be exploited for targeted marketing, digital campaigns, and direct sales channels to boost overall market penetration.