Market leadership CBE is the market leader in EPoS in Ireland and the UK and one of the largest EPoS dealers in Europe, indicating a strong platform for upselling expanded EPoS solutions, hardware refresh programs, and managed services to existing customers and nearby markets.

Retail & hospitality focus Specialization in retail and hospitality suggests opportunities to cross-sell integrated front-end solutions, back-office analytics, loyalty systems, and point-of-sale hardware bundles to similar customer profiles and adjacent sectors.

Sustainability & R&D CBE aims to stimulate innovation and R&D to meet evolving customer needs, signaling openness to partnerships around new payment technologies, omnichannel capabilities, and software-driven efficiency improvements that can be co-developed or pilot-tested with clients.

Strong customer events Active participation in industry awards and charity events with a broad networking footprint creates opportunities to engage prospective retailers and franchises attending those events, as well as to leverage testimonials and case studies for sales outreach.

Financial scale & services Revenue in the upper hundreds of millions range with a sizable employee base and tech stack indicates capacity for larger multi-site deployments, managed services, and analytics offerings that can be bundled with ongoing support contracts to existing customers.