Market Growth CBS 17 operates in a rapidly growing DMA with Raleigh ranked as one of the best and fastest growing cities in the country, presenting opportunities for targeted advertising and localized marketing campaigns.

Digital Expansion The company's investment in digital tools and platforms such as Trade Desk and cloud-based solutions indicates a focus on expanding its digital advertising and online audience reach, ideal for integrated marketing solutions.

Community Engagement Recent initiatives like launching an electrical training program and partnerships with local organizations showcase CBS 17’s commitment to community impact, offering avenues for brands aligned with community development and social responsibility.

Media Growth Potential With a revenue range of $50M to $100M and plans to expand headcount, particularly in remote and hybrid setups, there is an opportunity to introduce advanced broadcasting, automation, and content management solutions to support growth.

Talent & Content The recognition of CBS 17 for rapid growth and regional prominence suggests an active local audience; sales efforts could focus on advertising, sponsorships, and content monetization opportunities tailored to this engaged viewership.