Local Brand Reach CBS Philadelphia has a long-standing local presence with a history of firsts, offering advertisers access to a broad Philadelphia audience across TV, digital, and mobile channels including the CBS Local App.

Cross Platform Ads With revenue range of 100 to 250 million and a mix of traditional broadcast and digital assets, there are opportunities to sell bundled local TV spots, online video and display, and app inventory to reach diverse citywide audiences.

Leadership Change The retirement of longtime anchor Jim Donovan presents an opening for refreshed audience campaigns, branded content, and sponsorship of community programming to maintain continuity and attract new viewers.

Community Sponsorships CBS Philadelphia emphasizes reflecting and serving the local community, creating sales opportunities through sponsorships of local events, educational initiatives, and community partners to increase brand affinity and local engagement.

Data Analytics As a mid-market regional player, there is potential to offer audience insights, targeted advertising, and measurement services to advertisers seeking Philadelphia-focused reach and incremental ROI.