Scale for SMBs Leverage CCA Global Partners’ extensive network of 1,225 locations to target independent family-owned flooring and home improvement retailers with bundled supply solutions, marketing programs, and loyalty discounts that help them compete against corporate giants.

Franchise & Partnering Focus on expanding partnerships with their multiple brands (Carpet One, Flooring Canada, ProSource, Lighting One, etc.) to offer cross-sell opportunities in adjacent product categories such as lighting, design services, and contractor management.

Tech Enablement Align sales efforts with CCA’s tech stack capabilities including HubSpot, Azure DevOps, Sitecore, and marketing platforms to deliver data-driven campaigns, personalized outreach, and streamlined onboarding for new member onboarding.

Industry Events Capitalize on high-visibility industry events and conventions like conneXtion and charity golf tournaments to secure face-to-face meetings, brand exposure, and pilot programs with top retailers attending these gatherings.

Social Impact & Loyalty Position value propositions around social impact and member loyalty programs (CCA For Social Good, savings4members) to appeal to family-owned retailers seeking community credentials, differentiated discounts, and sustainable sourcing narratives.